Product designer, DIY enthusiast, transformational leader

My grandfather taught me that with research and determination, I could solve any problem. Now I bring that same curiosity to creating digital experiences—whether I'm redesigning enterprise platforms or renovating my kitchen, I believe the best solutions come from truly understanding the people you're building for.

Product designer, DIY enthusiast, transformational leader

My grandfather taught me that with research and determination, I could solve any problem. Now I bring that same curiosity to creating digital experiences—whether I'm redesigning enterprise platforms or renovating my kitchen, I believe the best solutions come from truly understanding the people you're building for.

13 years

Experience

Denver, CO

Location

Experience

2025 — Present

CoBank

Senior Product Designer

At CoBank, I'm streamlining digital experiences for employees working in agribusiness and rural infrastructure by designing new areas of the Digital Associate Experience (DAX). My work focuses on eliminating outdated systems and creating more efficient workflows that help people do their jobs better. I've collaborated with our Head of Product to modernize CoBank's design system by implementing Figma's new Slots component, simplifying our component architecture for better scalability and smoother handoffs between design and development. I'm also excited to explore how AI can reshape our design processes as CoBank implements MCP server integration with Figma. This work excites me because it's about finding ways to make our tools work smarter, not just harder, for the people using them every day.

2025 — Present

CoBank

Senior Product Designer

At CoBank, I'm streamlining digital experiences for employees working in agribusiness and rural infrastructure by designing new areas of the Digital Associate Experience (DAX). My work focuses on eliminating outdated systems and creating more efficient workflows that help people do their jobs better. I've collaborated with our Head of Product to modernize CoBank's design system by implementing Figma's new Slots component, simplifying our component architecture for better scalability and smoother handoffs between design and development. I'm also excited to explore how AI can reshape our design processes as CoBank implements MCP server integration with Figma. This work excites me because it's about finding ways to make our tools work smarter, not just harder, for the people using them every day.

2022 — 2025

Beam

Senior Product Designer

Leading design for an enterprise brand engagement platform serving 1.5M users, I created spaces where diverse stakeholder voices could shape breakthrough features that people actually wanted to use. By listening deeply to user frustrations and translating those insights into intuitive solutions, I helped reduce our support burden while building features users genuinely craved. My approach centered on empowering my colleagues—developing a headless design system that transformed team efficiency by 72% across 70+ client instances, allowing everyone to build faster without sacrificing quality. Throughout every project, I fostered collaboration that turned business constraints into creative opportunities, ensuring we never lost sight of serving both human needs and company goals.

2022 — 2025

Beam

Senior Product Designer

Leading design for an enterprise brand engagement platform serving 1.5M users, I created spaces where diverse stakeholder voices could shape breakthrough features that people actually wanted to use. By listening deeply to user frustrations and translating those insights into intuitive solutions, I helped reduce our support burden while building features users genuinely craved. My approach centered on empowering my colleagues—developing a headless design system that transformed team efficiency by 72% across 70+ client instances, allowing everyone to build faster without sacrificing quality. Throughout every project, I fostered collaboration that turned business constraints into creative opportunities, ensuring we never lost sight of serving both human needs and company goals.

2019 — 2022

M&T Bank

Product Designer

Working remotely with M&T Bank, I reimagined how customers experienced banking by making intimidating financial tools feel genuinely approachable—sparking a 20% increase in engagement across all internal pages. My process always started with listening deeply to user frustrations through research and testing, then crafting data-driven solutions that transformed complex banking processes into experiences people could actually navigate with confidence. What I'm most proud of is how I united skeptical executives and developers around a shared vision, turning them into passionate design champions through presentations that connected business objectives to real human needs. The result was a 3% conversion boost that exceeded industry standards, proving that when you design with genuine empathy, measurable business impact naturally follows.

2019 — 2022

M&T Bank

Product Designer

Working remotely with M&T Bank, I reimagined how customers experienced banking by making intimidating financial tools feel genuinely approachable—sparking a 20% increase in engagement across all internal pages. My process always started with listening deeply to user frustrations through research and testing, then crafting data-driven solutions that transformed complex banking processes into experiences people could actually navigate with confidence. What I'm most proud of is how I united skeptical executives and developers around a shared vision, turning them into passionate design champions through presentations that connected business objectives to real human needs. The result was a 3% conversion boost that exceeded industry standards, proving that when you design with genuine empathy, measurable business impact naturally follows.

2016 — 2019

Citi

Graphic Designer

At Citi, I unified the enterprise brand ecosystem across all business lines, strengthening brand coherence at global scale by creating strategic design solutions that honored diverse stakeholder needs while maintaining consistency. I built the design foundation that became the blueprint for enterprise-scale work—developing standardized templates and workflows that empowered teams nationwide to maintain brand integrity without sacrificing creativity. What mattered most to me was nurturing emerging talent through supportive review processes that reduced junior designer anxiety while improving output quality by 20%, because I believe great leaders are measured by how well they grow their teams. Even under intense deadlines and high expectations, I delivered excellence that earned stakeholder trust and repeat collaboration, proving that you never have to choose between caring for people and achieving exceptional results.

2016 — 2019

Citi

Graphic Designer

At Citi, I unified the enterprise brand ecosystem across all business lines, strengthening brand coherence at global scale by creating strategic design solutions that honored diverse stakeholder needs while maintaining consistency. I built the design foundation that became the blueprint for enterprise-scale work—developing standardized templates and workflows that empowered teams nationwide to maintain brand integrity without sacrificing creativity. What mattered most to me was nurturing emerging talent through supportive review processes that reduced junior designer anxiety while improving output quality by 20%, because I believe great leaders are measured by how well they grow their teams. Even under intense deadlines and high expectations, I delivered excellence that earned stakeholder trust and repeat collaboration, proving that you never have to choose between caring for people and achieving exceptional results.

2012 — 2016

Apple

Product Specialist | Inventory Specialist | Genius Administrator

My four years at Apple taught me that technology is only as powerful as the human connections it creates. I discovered my calling when I helped a nonverbal child find their voice through AAC technology—patiently configuring every setting because giving someone the ability to communicate felt like the most important work I'd ever done. I made technology feel safe for intimidated customers, leading workshops where learners celebrated every small victory in judgment-free spaces. My philosophy became "let's find out together," showing people that learning alongside someone who genuinely cares is more powerful than being lectured by someone who just knows. As I grew through Product Specialist, Inventory, and Genius Administrator roles, I learned to create calm in chaos for anxious customers, redesign workflows so teams could focus on helping rather than fighting systems, and bring genuine care to every interaction. This is where I fell in love with the idea that thoughtful design could transform entire human experiences—and it's been driving my passion for product design ever since.

2012 — 2016

Apple

Product Specialist | Inventory Specialist | Genius Administrator

My four years at Apple taught me that technology is only as powerful as the human connections it creates. I discovered my calling when I helped a nonverbal child find their voice through AAC technology—patiently configuring every setting because giving someone the ability to communicate felt like the most important work I'd ever done. I made technology feel safe for intimidated customers, leading workshops where learners celebrated every small victory in judgment-free spaces. My philosophy became "let's find out together," showing people that learning alongside someone who genuinely cares is more powerful than being lectured by someone who just knows. As I grew through Product Specialist, Inventory, and Genius Administrator roles, I learned to create calm in chaos for anxious customers, redesign workflows so teams could focus on helping rather than fighting systems, and bring genuine care to every interaction. This is where I fell in love with the idea that thoughtful design could transform entire human experiences—and it's been driving my passion for product design ever since.

Tools

Recommendations

Some of these recommendations have been shortened for length but remain true to the originals. Visit my LinkedIn to read them in full and see more.

Let's Collaborate

j.parkerxiiv@gmail.com

585.746.6342

Let's Collaborate

j.parkerxiiv@gmail.com

585.746.6342

Let's Collaborate

j.parkerxiiv@gmail.com

585.746.6342

Let's Collaborate

j.parkerxiiv@gmail.com

585.746.6342

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